HISTORY

Sarve Parkash Group was founded in 1920 when Sh.Hans Raj Madan LLB in Sialkot (now in Pakistan) left his practice as a Lawyer and started the sporting goods business, little did he know he was building a brand that will come to signify trust and quality to his buyers all over the world. The business flourished so much that the company used to have 8 branch offices across India. After the sad demise of Sh.Hans Raj Madan at a very young age, the business was taken over by his son Sh.Ram Parkash Madan. The family shifted its base to Jalandhar, India after partition in the year 1947 and from Jalandhar it started again the same business under the same company name and thus the new beginning of Sarve Parkash.

Kaizen Sports is marketed in India by Sarve Parkash Group.